Born from devotion and the discipline of tradition. The olive taught us patience, purity, and the quiet pursuit of excellence. But heritage alone doesn't build momentum, it needs steady hands, clear minds, and a united heart.
This is that movement. This is the American Core in action.
This isn't just a team; it's a union of proven leaders, thoughtful formulators, sharp strategists, and steadfast builders with experience across worlds. They are the precision, the knowledge, and the integrity that turn vision into reality every single day.
Meet the team behind OLIABO™!
Gordon spent the past 35 years leading teams of creative professionals across industries and continents. He directed global marketing for a multi-national corporation with offices in Europe, Asia, Latin America, and Russia, and has created influential brands in wellness, aromatherapy, and personal care. He owns and operates a media production company, creating independent films and innovative content.
Curtis has been a digital business professional since 1999, building companies that have generated over $500M in revenue. He scaled an ad-tech platform to a $100MM annual run rate in just two years and brings deep expertise in affiliate marketing, eCommerce, software, and business execution. A husband, father, and adventurer, Curtis balances entrepreneurial drive with a passion for family and exploration.
Ashley is a certified organic skincare formulator and scent designer with a passion for clean, science-based products. With a background in media production and experience building multiple startups, she brings both creative vision and entrepreneurial discipline to every project. A former Solutions Specialist with SAG, Ashley merges artistry and precision to deliver a global perspective on wellness, innovation, and design.
Joe is a visionary brand builder who co-founded global successes like XANGO and the groundbreaking athletic shoe company, Altra Running. He played a pivotal role in scaling XANGO to more than 50 million bottles sold across over 40 countries. He is passionate about inspiring possibility and awakening the dreamer in everyone. He is a husband, a father of four, an endurance athlete, an author, and a podcast host.
Kent has 35 years of leadership in direct selling, serving as Chairman, Founder, CEO, President, COO, CFO, and Independent Auditor. His global experience spans more than 50 markets. Kent and his wife Melanie have been married 35 years and are proud parents of five daughters and seven grandchildren.
Brent has three decades of senior executive leadership in finance and strategy. A founding member of DreamWorks' original five-person team, he went on to raise $2B+ in entertainment financing. He served as Founder/President of Destination Films. Brent holds an MBA from Wharton and an MA from the University of PA.
Adam has over 22 years of experience in network marketing, in field leadership, and corporate roles. He built key global teams, driving explosive growth at XANGO. He is a hands-on, cross-functional leader with the heart and vision to drive success. Adam is a proud husband and father, channeling that same energy and commitment into his work.
A natural connector and tech-savvy strategist, Katia brings 20 years of international experience to OLIABO™ marketing and communication efforts. Driven by a creative passion, Katia has helped develop and grow brands across the globe. She brings Italian authenticity to OLIABO™ start-up team and is dedicated to making our brand the olive standard worldwide.
Jeff is a seasoned attorney with 35+ years of experience advising private and public companies. Licensed in Utah and Louisiana, he specializes in international, corporate, and contract law. His expertise includes market entry, compliance, risk management, and global strategy with business growth. Jeff helps clients align legal strategy with business growth. Juris Doctor, Louisiana State University.
